Sony Vision - X
This 1-week project was an exploration into the world of concept cars by Sony. With a brief to create a crossover by Sony for the purpose of business transportation, it required for the group to buckle in and learn the brand language of Sony as well as the requirements of a business commuter to develop the final solution. Through this we also learnt and applied tools such
as Gravity Sketch and Vizcom
EXTERIOR IDEATION
The process began with benchmarking the dimensions where we looked at the competition. From there we proceeded to ideating the exterior form as a group and decided on one idea. That then produced the final package of the vehicle.
Once we started putting our sketches on Vizcom AI, the styling also began to take shape. We got 3 different directions and decided on 1.
INTERIOR IDEATION
Next, with the interiors the idea was to swap out the windows with screens and cameras so in case of a meeting on the go, the 'windows' double up as monitors.
THANK YOU
